About Us

Eoin McDonnell (owner of Precious.ie – diamond and wedding ring specialists) launches a new Irish Designer Collective store,Project 51 located at 51 South William St Dublin 2 this September. There are 14 Irish designers involved in the new concept which is devoted to providing its customers the very best from high end luxury Irish goods.


Housed in a 19th Century Georgian building Project 51 -  Irish Design Collective – is a High End, luxury boutique filled with the Best of Irish fashion, jewellery, millinery, accessories and furniture. Project 51 offers the ultimate shopping experience in a relaxed friendly atmosphere. Customers can choose from an amazing selection of luxury goods, from engagement rings to bridal wear, jewellery, evening wear, tailoring, millinery and luxury leather bags.

Project 51 is bringing an international concept to Ireland: establishing a creative-fashion-design hub to showcase Irish design and provide the designers with the opportunity to offer unique designs to the public.
By purchasing in an Irish owned boutique you are contributing significantly to the Irish economy!  For every 100 spent in a multinational store only 14 goes back into the local economy versus 45 through an Irish owned shop (figures courtesy DCBA.ie)
According to Jennifer Rothwell one of Ireland’s top designers involved in the store, “South William Street was always filled with the business end of the Rag Trade and now it is being reclaimed. It’s time for the rebirth of South William St once again as the Fashion Center of Dublin!”

 
The designers involved also intend to make an international impact, to increase the profile of Irish design internationally with an emphasis on high quality and innovative design. Their aim is to achieve the same level of international recognition as the “Antwerp Six”, a group of influential avant garde fashion designers who graduated from Antwerp’s Royal Academy of Fine Arts between 1980-1981. The fashion collective presented a distinct, radical vision for fashion during the 1980s that established Antwerp as a notable location for fashion design.  Walter Van Beirendonck,  Ann Demeulemeester, Dries Van Noten, Dirk Van Saene, Dirk Bikkembergs and Marina Yee travelled to London and Paris together in the Eighties. Together the Antwerp six have conquered the fashion world with their very distinct vision of fashion.


Designers involved in Project 51 are:
Ana Faye – www.anafaye.com (Leather Bags)
Caiomhe Keane – www.Que-Va.com (Fashion)
Claire O’Connor – claireoconnor.ie (Fashion)
Eily O Connell – eilyoconnell.com (Jewellery)
Emma Taylor – www.RubyJewels.ie (Jewellery)
Eoin McDonnell – www.Precious.ie (Jewellery)
Geraldine Murphy – www.Saba.ie (Jewellery)
Heather Finn – heatherfinn.com (Fashion)
Jennifer Rothwell – jrothwell.net (Fashion)
Martha Lynn – marthalynnmillinery.com (Millinery)
Sinead Doyle – sineaddoyle.com (Fashion)
Sinead Clarke – www.EssenC.ie (Fashion)
Lisa Ryder –     www.lisaryderdesigns.com (Textiles)
Yvonne Ryan – www.EveElla.com (Jewellery)